06 August 2024 ASTM toward a “Manifesto” for inclusive and quality hospitality in motorway service areas
Motorway service areas serve millions of travelers each year. The quality of reception concurs in defining the service offered to customers, including those with temporary or permanent fragility, alongside the fundamental and complex management of traffic, safety and, in general, the motorways’ operations.
ASTM Group, in cooperation with CPD – Consulta per le Persone in Difficoltà and as part of the broader project of the Disability Agenda, has launched a process to draw up a “Manifesto” to promote and disseminate indications for quality reception in service areas, addressed to an increasingly broader range of people, even in the presence of impairments of various nature. This “Manifesto” may inspire proposals for improvements both with regard to the services currently provided in the service areas along ASTM’s Italian motorway network and those to be assigned through future tender procedures.
The “Manifesto” will be the result of a structured path already underway, which started with civic testing, a participative methodology that involves the analysis of the functionality of a product/service from different perspectives. The survey of the structural and perceptual accessibility of service areas was conducted by a multidisciplinary team composed of professionals in the design field, disability experts and citizens with different types of fragility. The collected inputs are now being processed for the drafting of the “Manifesto”, which the ASTM Group undertakes to complete and publish within the year.
Don’t miss our news